Tuesday, Oct. 20 - Orlando

Even the most well-spoken experts can clam up in front of the camera -- or a crowd. It takes skill and practice for an expert to become comfortable telling a company’s story.

In this in-person session, attendees will learn how to supercharge their experts' confidence – and expand their options for spokespeople – by building a media training program that prepares the company's experts to be effective spokespeople.

Thursday, Nov. 5 - virtual

This summer, we opened our internal Book Club meetings to anyone who has an interest in continuous learning. It's now time for another Book Club session!

This fall, join us for an informal discussion on 7 Habits of Highly Effective People (affiliate link). To participate, pick up a copy of the book, read it prior to Nov. 5 and join us for an informal discussion about the book and incorporating its concepts into our professional lives.

On demand

AI is transforming how people search for and consume information. Meanwhile, ethical concerns are abundant.

In this session for PRSA North Carolina, B2 Communications CEO Missy Hurley and account manager Joey Niedziejko explored how communicators can ethically use AI to create content without compromising transparency, trust or brand integrity.

In this session, you'll learn:

• How to use AI to create content that is human-oriented
• What guardrails to put in place to prevent misinformation and disinformation
• When disclosure and transparency are necessary for AI-assisted content

On your schedule, virtual or in-person

This year, more companies than ever have requested media training, presentation training and message coaching from our experts. These sessions focus on building the skills to be a successful communicator and strategies for handling difficult questions from reporters or community members.



Over the past 16 years, B2 has held training sessions for nearly every level of the organization from front-line sales to the C-suite. Our experts have prepared more than 1,000 executives and subject matter experts to successfully complete media interviews, meaning the story carried the organization’s messaging and conveyed the person’s expertise.



See what the training can do for your team.